Take 5: James Hoffman

Real estate is all about networking and brand recognition, so why not host your own event? Targeting the luxury market, for example, requires high-end sponsors, an exclusive guest list, along with some bling, buzz and a big budget. The key — no matter which market you are targeting — is to find a common interest and build on that relationship. After the event, analyze your success. Then, start planning next year's event to develop a listing base and build your reputation. Watch the video for more tips.