Take 5: Pamela Ermen

Every Realtor has a resumé, but that doesn't mean yours will impress prospective clients during a listing presentation. You'll need to bring more to the table, including listening skills, negotiating savvy, market expertise and more, to be competitive.

With a little prep and a system, you can secure that listing. First, find out who the sellers are and what their expectations are. An online survey works well for this purpose. Also, before the presentation, mail or email them a prelisting package and some branding “goodies.”