How Agents Can Leverage AI Better in 2025
Experts say AI should be deeply embedded in business operations, helping brokers streamline tasks, scale their teams and improve overall productivity.
TALLAHASSEE, Fla. — Artificial intelligence (AI) can be a game changer for real estate agents, especially generative AI tools that are more responsive customer management and transaction tools that can reduce agents’ time spent on manual tasks.
AI tools, for example, can create property listings that tell a story and get potential buyers to schedule a showing, but to effectively create these listings, agents need to learn how to create a more specific prompt that generates the outcome they need.
AI also can be used to transcribe notes from client conversations and automatically added to notes in the customer relationship management system, and AI-driven keyword searches can enable agents to get greater engagement from contacts and clients.
While there are free versions of many AI tools, their functions are limited, which is why real estate professionals should consider paid versions of the platforms once they grow more comfortable using them. Instead of spending hours on tasks like property analysis or client communication, AI can automate these processes, freeing up time to focus on serving clients.
Experts agree that AI should be deeply embedded in business operations, not just seen as a novelty. By leveraging AI tools, brokers can streamline tasks, scale their teams, and improve overall productivity.
Staying ahead with AI adoption is crucial – those who don't risk falling behind as technology becomes essential in real estate. Embrace innovation to stay competitive.
Source: Inman (03/12/25) McPherson, Marian
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