Florida’s Gen X Homebuyers: Live Like a Retiree?
Some research shows that many potential Gen X buyers in Florida want the same sort of active lifestyle communities as retirees, but without a 55-plus age limit.
ORLANDO, Fla. — Generation X, who are age 45 to 60, and Baby Boomer home buyers are looking for some of the same amenities in their retirement communities from spa services to pickleball.
Resort-style communities bring together communities of all ages with active lifestyle amenities and programming, according to home builders Pulte and Taylor Morrison.
PulteGroup President and CEO Ryan Marshall said, "We're seeing a convergence of Gen X reaching their peak earning years, with sophisticated tastes shaped by decades of travel and lifestyle experiences. The extension of the ageless Del Webb brand means we can now offer a product to those who crave a vibrant, active lifestyle, regardless of age."
Pulte's research showed 40 percent of potential Del Webb buyers desired the brand's renowned active lifestyle but without the community age limit of age 55 and up because they needed to help care for grandchildren, wanted to live among people of different ages, and had older children living with them.
Pulte's North River Ranch between Sarasota and Tampa, Florida, will be an all-ages community with 900 homes and an amenities package that includes covered pickleball courts, a private clubhouse with grill and poolside bar, and a lazy river.
Taylor Morrison has pivoted its Esplanade brand to include four communities with a combined 2,300+ homes without age restrictions in Central Florida. Division President Brian Brunhofer said, "Esplanade is not an active adult brand but rather a resort lifestyle brand. The home and amenity designs cater to living like you're on vacation every day."
These communities include dry cleaning services, private concerts, wine club, dog walking, and many more resort-style experiences. The communities will offer active adult floorplans and large homes for families with multiple generations, including families with children.
Manish Shrivastava, chief marketing officer at PulteGroup, said, "As pioneers in resort-style living, we've invested significant resources in understanding what the next generation of Del Webb buyers want and what they might be missing. By combining the best elements of our Del Webb and DiVosta brands with fresh consumer insights from today's home buyer, we've created a distinctive offering that brings resort-style living to Gen X buyers and beyond who seek luxury without limitations."
Source: Orlando Sentinel (03/24/25)
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