Building Your Team to Take the No. 1 Spot

NEW YORK — A top performing real estate team should be strong, efficient and cohesive — something that can be accomplished by employing five key strategies:

1. Treat your team like a business, focusing on profitability, efficiency and long-term growth. This approach requires teams to optimize resources and use data in decision making.
2. Use strong structures and procedures to provide the team with clear systems that enable them to generate leads consistently, clearly communicate with customers and generate greater customer satisfaction as the firm grows.
3. Roll out consistent marketing plans that ensure the brand remains clear across all channels, aligns with the team's values and remains authentic for the customers. Marketing consistently can build trust and loyalty.
4. Ensure your company’s core values and vision are clearly communicated. These guide the team member’s actions to ensure they strive toward measurable goals, keeping them focused and motivated.
5. Support a strong team culture that fosters greater collaboration and ensures everyone feels respected, valued and supported. Solid collaboration keeps the team motivated to succeed.

Source: Inman (02/13/25) Clapp, Juliet

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