How to Use ‘Unexpected Red Theory’ to Sell Homes

CHICAGO — Perfecting home staging is an art as much as it is a science. “Unexpected red theory” is gaining buzz in the interior design world, and you may be able to leverage it when preparing homes for sale by crafting more memorable spaces. Here’s how it works.

‘Unexpected Red Theory’ uncovered

Red is an eye-catching color that makes a statement. It can evoke warmth while also creating a memorable imprint in design.

The “unexpected red theory,” which was coined by Taylor Migliazzo Simon, focuses on how adding a pop of red instantly can elevate a space. While the Brooklyn-based designer takes credit for the newfound buzz, this idea is not new; it has always been evident in fashion as a chic way to add color to otherwise neutral outfits.

But can this be leveraged in real estate? This question focuses on how adding a pop of red instantly can elevate a space. Traditional home staging often gravitates toward neutral color palettes to appeal to broader tastes. But this phenomenon strategically adds red accents to give a space more impact and character. When used sparingly, red can elevate without becoming too overwhelming. It introduces vibrancy and makes a property more memorable for clients.

How to use red to sell a home

Here are some ways to leverage this passionate color when staging houses to make them more modern and memorable to prospective home buyers.

1. Create eye-catching focal points

Clients searching for a home want to imagine themselves living in it. Adding a vintage-inspired red accent chair can give the space some Hollywood regency and personality. Position textured throw pillows or arrange an eye-catching vase to make the room memorable.

This could even have the added benefit of helping buyers better remember the property. After viewing multiple homes, they may recall the one with unique red elements.

2. Use red to set the mood

First impressions count when walking clients through a home. Placing a red rug, an art piece or a side table in the entryway gives a warm, inviting first impression. A well-staged entryway can create a lasting, positive association with the house.

3. Spice up the kitchen

Kitchens are high-impact areas for buyers, with 55% of consumers saying a quality kitchen can sway their decision to purchase a home. Unexpected red accents can make the space feel modern and stylish, which may particularly appeal to younger people. Try incorporating red into small kitchen appliances, dish towels or backsplash tiles. You don’t have to flood the room with red; remember that "unexpected” is the keyword.

4. Take the color outdoors

Outdoor staging is just as important as indoor, especially for homes with beautiful patios, porches or gardens. Red accents can create another inviting space where potential buyers can imagine themselves relaxing and entertaining guests.

Arrange red pots or add red seat cushions. Even a bold red door makes for an eye-catching detail that draws buyers from the street. When used sparingly—but strategically—red draws attention without being too loud.

5. Bring brightness to bedrooms

Red evokes more than just passion. The color also has a childlike sentiment that evokes fun and creativity. Mixing red with other primary colors gives the home a family-friendly appeal that may work well with buyers who have children. Use red hues within artwork or playful decor in kids’ spaces to make a memorable impact.

Other ways to implement the Unexpected Red Theory

Red is a bold and intense color. Here are a few tips to remember if you plan to stage a home with it:

• Take note of the hue, value and chroma: Hue refers to the name of the color, like red, green or blue. Value is the lightness or darkness (e.g. red and white make a lighter red, such as pink). True red is red as you know it, while burgundy can be made with very dark tones. High-value colors brighten a room, while burgundy makes it cozy. Chroma, on the other hand, is synonymous with the intensity of the color. The higher the chroma, the more vivid it becomes (think vibrant fire-engine red). A lower chroma is more of an earthy, brownish-red color. High-chroma reds can be overwhelming when used too much in a space.
• Consider warm or cool: Various shades of red can be used to add character to a space. Try experimenting with warm, earthy reds or cool maroon shades and see which fits a space better.
• Balance and moderation are key: Incorporate red sparingly. You want it to enhance rather than overwhelm the room. Experiment with skinny pieces of furniture or small accents first. Focus on the element of surprise instead of making it jarring.
• Consistency across spaces: Use the color thoughtfully throughout the home without being predictable to create a cohesive look that can make rooms pop.
• Stay budget-friendly when staging: Using the unexpected red theory doesn’t have to break the bank. A few affordable red accessories and smaller items make it accessible for any staging budget.

© 2025 National Association of Realtors® (NAR)