Tips for Maintaining Professionalism
A good reputation and professional image are essential for a successful real estate business. Avoid pitfalls like outdated branding and disorganized offers.
NEW YORK – Real estate professionals strive to maintain a professional image, but despite their best efforts, some fall short. To ensure you project a professional image, consider the following factors:
Outdated headshots, obsolete biographies, disorganized offers, underdeveloped marketing strategies, subpar branding and an ineffective social media presence can sink a real estate professional's reputation and turn away prospective buyers.
Having no online presence at all is another misstep. An updated biography and headshot should be a top priority for all social media and business uses.
Consistency is key. Ensure your branding and marketing are current and aligned with market trends to showcase your professional expertise and the niche markets you serve. Offers should be clear and well-organized.
Your social media should be professionally focused with valuable insights and success stories, as well as buying, financing and selling tips.
Source: Inman (07/07/24) Murdock, Christy
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