How to Use ChatGPT for Listing Presentations
Follow this step-by-step listing presentation blueprint as you craft your prompts on ChatGPT.
The agents who control the listings control the market. But how do you stand out in your listing appointments and ensure that sellers choose you as their agent to list and sell their home?
This is where ChatGPT can assist you in putting together a listing presentation that will turn your appointments into success with signed listing agreements.
Step 1: Prepare 3 MLS descriptions.
The first step in the process is to prepare three MLS descriptions. This can be done by using one of the following two prompts. Make sure you review them for accuracy and make sure they comply with fair housing rules.
The first prompt is effective if you have a previous MLS description that you can use as a basis for ChatGPT to write a new description.
Here is an example prompt asking ChatGPT to provide you with the MLS description:
Please act as an expert real estate copywriter specializing in writing MLS descriptions that encourage readers to schedule a showing of the home after reading the MLS description. Please rewrite the following MLS description in a way that is new, fresh and different from this one: [paste the current MLS description here.]
The second prompt can be used if you don’t have an MLS description, or you prefer to start from scratch.
Please act as an expert real estate copywriter specializing in writing MLS descriptions that encourage readers to schedule a showing of the home after reading the MLS description. Please write an MLS description for a home with the following amenities: [List the highlights and amenities of the home you wish to be included here.]
Once it provides the first description, print a copy of it, edit the content for accuracy and place it in a presentation folder. Right below the description it provides, write the following prompt:
Please rewrite this MLS description in a more professional tone (or whatever tone you prefer that’s appropriate for the home).
Then, right below that description in ChatGPT, write the following prompt:
Please rewrite this MLS description in a more luxury tone (or first-time homebuyer, etc.).
Print that page, edit the content for accuracy and put it in the folder with the other descriptions.
How to Craft the PERFECT ChatGPT Prompt
Step 2: Prepare an Instagram, Facebook and LinkedIn post.
The next step is to prompt ChatGPT to provide you with Instagram, Facebook and LinkedIn posts announcing this as a new listing using the following prompt:
Please convert the listing description above to an SEO optimized Instagram (or Facebook or LinkedIn) post announcing this home as a new listing available in the (your city) area with a strong call to action to reach out for additional details or to schedule a showing.
ChatGPT will provide you with an Instagram, Facebook and LinkedIn post with the appropriate hashtags, emojis and content to increase your engagement. Include three of the most scroll-stopping photos of the home, along with the description that ChatGPT provides.
Polish this post description to ensure it’s accurate, written in your words and compliant. Print that page and put it in your presentation folder.
Step 3: Ask for 25 unique ways to market the home.
Whether you are an expert marketer of listings or not, we are always looking for fresh new ideas. Use this prompt to develop a marketing plan for the listing:
Act as a real estate marketing expert and give me 25 unique ways to market the home from the MLS description above in ways that will help me sell the home for the highest price possible in the least amount of time.
It will provide you with a list of 25 marketing ideas. Choose the strategies you will implement for this listing and copy them onto a separate page with a title at the top of the page that says: “Unique ways we will market your home.”
Take that list, print that page, and put it in the folder as well.
Everything above can be done in the amount of time it took to read these examples, and you now have a folder with a unique marketing presentation that will help you get more listings.
Knowledge may be power, but knowledge without execution is useless. Put this into practice, and not only will you secure more listings, but you will also be serving your clients at the highest level possible.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida.