An Agent’s Guide to Handwritten-Note Marketing
Hand-writing a note and sending it via snail-mail is so old school that it’s also highly effective marketing in a world of texts, emails and social media shares.
NEW YORK – Real estate agents should incorporate handwritten notes into their marketing strategy because it supports a closer relationship within their sphere of influence.
Those personalized notes that clients can hold in their hands offer a personal touch, improve client satisfaction and boost the likelihood of referrals. Examples include thank you notes, follow-up notes, notes indicating the agent is “just checking in” with clients, and holiday greetings. Handwritten notes are most effective when they are concise, personal as opposed to generic, use proper grammar and spelling, and are written by high-quality pens on high-quality paper.
Agents who use handwritten notes recommend making it part of a routine by setting aside time for note writing, preferably once a week or for a few minutes each day.
Note writers should also use a customer relationship management system (CRM) to track notes and personal details to help them tailer messages for each recipient.
It’s also important to use other forms of communication too since consumer habits vary. Handwritten notes can be combined digital communication.
Source: Inman (05/13/23) Murdock, Christy
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