Strong Leaders Develop a Hard-to-Leave Partnership
The leader’s goal is a “mutually beneficial relationship on trust and confidence that no one can replace” at each step of an agent’s business lifecycle.
NEW YORK – Sherri Johnson Coaching & Consulting CEO Sherri Johnson says that real estate brokers or sales managers must supportively and directly coach and guide their agents at each step of their business lifecycle in order to cultivate “a mutually beneficial relationship on trust and confidence that no one can replace.”
The first step in this transition is adding non-transferable value.
“Add so much value that you become a partner to your agents in their success,” Johnson advises. “You’re not taking credit for their success; you are helping them by providing the strategies to grow their business with less cost and more results.”
Leaders should also fuel sales success at all producing levels. Johnson recommends that you “dial up or down the directiveness with these agents because they are in their business life cycle that is okay with them and with you.”
Leaders also should foster trust and real relationships with agents, striving to help them unlock their full potential.
“Our job is to push people out of their comfort zones and help them achieve their goals – and even beyond their goals sometimes,” Johnson says.
Source: RISMedia (06/29/23) Johnson, Sherri
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