Take 5: Chris Griffith

How to Become a Neighborhood Expert with Your Own Hyper-Local Blog

Most consumers start their home searches on the Internet. For Realtors who blog, hyper-local marketing means you are targeting these consumers by writing about the nitty-gritty details of a particular neighborhood. Your goal is to be the neighborhood expert. Internet savvy buyers will find your blog and contact you. Sellers also may spot your blogs and ask for listing appointments.