Buyers and sellers are more informed now. Today’s agents must pair market insight, storytelling and strategy to deliver value that stands out across markets
Falling rates, higher inventory and motivated sellers make late 2025 one of the best times for buyers to secure favorable deals before spring prices rise.
Careful planning, clear communication and realistic expectations can help homeowners avoid stress, safety issues and costly surprises during a remodel.
More than 600 agents described how the federal shutdown has delayed loans, halted flood insurance renewals and stalled home sales nationwide.
AI tools like ChatGPT are changing how buyers search for homes. Agents should keep profiles current and share conversational, local posts to stay part of the search.
Experts say there are ways buyers can trim mortgage costs and make ownership more affordable, including comparing lenders and exploring VA, FHA or USDA loans.
With first-time buyers at a record low of 21%, NAR urges all levels of government to adopt policies that expand ownership and boost housing supply.
The average rate on 30-year mortgages moved up to 6.22% from 6.17% last week. Rates on 15-year mortgages rose to 5.5% from 5.41%, Freddie Mac said.
Agents are embracing “digital door knocking,” using genuine online conversations, comments, messages and polls to build trust and attract new clients.
Many homeowners misunderstand how equity works, from what it is to how much they can borrow and what that really means for their finances.
