Stalled listings may need better pricing, stronger photos, updated descriptions, seller incentives and renewed agent outreach before sellers turn to a price cut, real estate coach Darryl Davis says.
Florida home sales and pending sales continued to rise in July, suggesting buyers are moving forward even as the mortgage-rate advantage they had earlier this year fades.
More Americans are working past 65, changing what some older buyers want in a home, from office space and strong internet to low-maintenance features.
Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.
Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.
Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.
The ROAD to Housing Act will bring new tools for manufactured housing, local construction, financing and disaster recovery, with changes set to roll out over time.
Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.
Florida’s attorney general rewrote the ballot language for a proposed property tax amendment after a judge found the wording misleading. The measure would increase homestead exemptions beginning in 2027 if approved by at least 60% of voters in November.
The 30-year fixed rate slipped to 6.67% from 6.69% last week. The 15-year fixed rate also fell, to 5.96% from 6.01%. Both remain above year-ago levels.
