Take 5: Jeremy Blanton

Internet-savvy buyers and sellers want "great content" — and lots of it — on your home page or toward the top of each page. If they find what they are looking for, they are more likely to do business with you instead of your competitor. Visitors want local lifestyle, community and market information, along with a robust IDX component to compare properties and prices. Also, build a simple contact form so you'll be able to feed visitors with updates. Watch the video for more tips.