Take 5: Robin Kesler

The key to successfully marketing commercial properties is to spend wisely and target carefully. First, calculate the commission potential on a property. This will determine your marketing budget. For example, with retail, you’re looking for tenants; and CoStar’s tenant list is a good lead generator. Another tactic is to contact the national headquarters of the business you think would fit the space. Finally, don’t underestimate the value of networking in the community. Watch the video for more tips.