Tribute to Don Asher
Florida Realtors is deeply saddened to announce the passing of 2001 Florida Realtors President Don L. Asher Jr., of Don Asher Management in Orlando.
ORLANDO, Fla. – As president, Don focused on issues ranging from enhancing international real estate opportunities to encouraging the use of new technology, continuing education, legislative concerns and the delivery of member products and services through Florida Realtors®’ publications and websites. During his tenure, the association first made Internet Data Exchange (IDX) of MLS listings available to members online through the former Planet Realtor® website and also launched the Technology Helpline, providing members expert help with everything from software upgrades to diagnosing computer issues.
Don was named Florida Realtors’ 2002 Realtor of the Year for his ongoing work at the local, state and national levels, as well as his leadership roles with 25 civic, community and charitable organizations. Accepting the award, he said, “We have the greatest profession in the world because we help people realize their dreams.”
Despite standing an imposing 6-feet, 6-inches tall, Don was a quiet and modest man who shied away from the spotlight. However, he remained a pillar of the Orlando real estate community for 67 years. His extensive service included key roles as former president of the Orlando Regional Realtor® Association and chairman of the National Association of Realtors® Directors Forum. He also served in every officer position with Florida Realtors, was a life member of the Greater Orlando Chamber of Commerce, commissioner of the Florida Transportation Commission, and held board positions with United Cerebral Palsy Memorial Foundation, Central Florida Goodwill, Central Florida Crippled Children Society and the Florida Council of Boy Scouts of America.
Don’s wife of 47 years, Mary Jo, preceded him in death in 2010. We extend our heartfelt sympathy to Don’s son and colleague, Dean, and his wife, Wendy, his grandson, Reese, and his granddaughter, Morgan. His legacy will endure, and we will remember the impact he made in our profession.
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