YouTubers Weigh in on Real Estate Marketing Videos

NEW YORK – Real estate professionals who use YouTube can reach out to new audiences through unpaid and paid methods, but they must keep in mind that the venue is best suited to markets with longer sales cycles. Consider the following suggestions from YouTube pros:

• Short video content should contain the home address, neighborhood and price within the first five seconds of a high-quality 30-second video. Understanding SEO is important to leveraging YouTube in raising brand awareness, lead generation and ranking higher in search engines.

• Using the right keywords is important for videos to rank high in searches. Agents should embed videos directly onto their websites and in articles. When paying for YouTube advertisements, the TrueView in-stream or discovery ads are most successful for real-estate brand awareness. TrueView ads can be longer (up to 30 seconds), which captures viewers for longer.

• Video content can draw leads, but it’s important to create high-quality videos that will capture the attention of potential sellers and buyers. Publishing videos on a schedule also can improve lead generation.

• Agents should mix-up video types to include listings, market updates, real estate news, interviews, neighborhood walkthroughs and how-tos on the process of buying and selling a home. Ad frequency should be adjusted so viewers don’t become less responsive to them over time.

• Inexpensive video editing software can be helpful, as can YouTube influencer collaborations, calls to action, hashtags and other keywords.

• Real estate professionals should always include their contact information, including email and phone number, to create authenticity and drive credibility.

• Invest in a cell phone gimbal to improve stability in walking shots. Drones can help with aerial views.

Source: Free Press Directory (06/14/24) Grandal, Carly

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