Avoid Common Listing Agent Mistakes
A potential home seller can so “no” at any point, and fear drives some agents to provide the quick answer or suggestion they think a seller wants to hear.
NEW YORK – Real estate professionals sometimes make costly errors, overuse the same strategies and fail to fully disclose all the factors that can impact a home’s value.
“One of the biggest mistakes I see agents make is throwing a number out on the spot,” says Sam DeBianchi LaViola of DeBianchi Real Estate. “I always tell sellers I will provide them with my listing price the next day.”
Agents need to base the listing price on a visual inspection of a home and conduct the required research, such as “the floor plan, take into account specific upgrades, and also hear from the seller what they feel makes their property valuable,” DeBianchi says.
Another error is agents “not advising their sellers on work needed on the home, especially in the area of home staging,” says Amy Vastardis, a Realtor with Vastardis Team at Coldwell Banker Real Estate.
Agents also shouldn’t use a one-size-fits-all strategy to negotiate a seller’s home for the highest price.
One way that may sometimes make a property more attractive is creating a video in which the sellers describe why they like living there to “create a marketing story on the property that is very personal and specific,” says Gary Lanham of Gary Lanham Group at Coldwell Banker Realty Fort Lauderdale.
“Agents should use a variety of marketing channels, such as social media, email and print advertising, to reach the widest audience possible,” says Shri Ganeshram, CEO and founder of awning.com, advises.
To openly communicate with clients, Shaun Martin, CEO of We Buy Houses in Denver, says, “Weekly emails or newsletters can help keep the home at the top of buyers’ minds and let them know their inquiries are being taken seriously.”
Source: Inman (02/17/23) Greene, Jason D.
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