From prompt to published: How AI helped a broker bring a book idea to life
Edmund Bogen turned years of recorded insights into a published book using AI. Here’s how he did it—and other unexpected ways the technology is helping his business.
Edmund Bogen always wanted to write a book. Finding the time to do it the traditional way, however, would have been a challenge. Instead, the Boca Raton-based broker-associate with Douglas Elliman Real Estate, and founder and CEO of Bogen.ai, turned to artificial intelligence to make it happen. The result is “Prompt to Close: The AI Playbook for Real Estate Professionals.”
“It’s a ghost-written book without a human ghost,” Bogen said.
His book is just one example of how he incorporates AI into his business. From creating content to brainstorming ideas, Bogen has found practical ways to put the technology to work.
Become an author.
Bogen followed several steps to create his book using AI:
- For the past decade, Bogen has hosted mastermind meetings on Zoom where guests share marketing, AI and social media strategies. Since he has been using Otter.ai, an AI-powered meeting assistant and transcription platform, to record and transcribe episodes, Bogen has been able to feed all this content from hundreds of meetings into one project on Anthropic’s Claude platform.
- He then asked Claude to create a book from the most valuable pieces of this content.
- Next, Bogen asked multiple AI chatbots, including Claude.ai, to provide feedback and rate the book. Based on these suggestions, he continued to refine the text, not stopping until the chatbots provided a score of at least 8.9 out of 10.
- Finally, Bogen self-published the book using Amazon Kindle Direct Publishing. He also created a companion website for the book with additional resources.
Create your own advisory board.
Bogen has also found an unconventional way to use AI as a sounding board for ideas.
He instructed Claude to create a simulated advisory board using publicly available data about well-known business leaders.
“They tear me apart and tell me what is wrong and what is right,” he says. He then uses a “coach” personality to synthesize the feedback and make a final recommendation.
Brainstorm newsletter topics.
Coming up with fresh content can be difficult, but Bogen leans on AI chatbots to help generate ideas for his weekly email newsletter. “I talk with my AI about what’s in the news that might be interesting,” he says.
For Bogen, AI isn’t about replacing expertise—it’s about helping professionals organize ideas, refine their thinking and tackle projects that might otherwise remain on the to-do list.
Bogen’s AI toolkit:
- AI assistants (powered by large language models, or LLMs): Claude, Perplexity, ChatGPT, Genspark and Grok
- AI development platform: Google AI Studio
- Image generation: MidJourney
- Video generation/editing: Captions, Runway and HeyGen
- Voice and audio: Speechify and ElevenLabs
- Knowledge management/productivity: Notion AI