NAR’s 2025 Profile of Real Estate Firms finds most are concerned about housing affordability and rising business costs, even as more expect stronger profitability.
The 2026–28 plan introduces 24 initiatives to modernize operations, reinforce professionalism, drive legal protections and promote property ownership.
Economic headwinds, including the government shutdown and inflation concerns, left builders facing soft demand as price reductions reached a post-COVID high.
Economic uncertainty, tech shifts, slower population growth and rising portfolio risk will define commercial real estate in 2026, NAR said.
New research shows 47% of renters think they’ll be ready to buy within four years, with modern credit tools helping ease concerns about qualifying.
Once implemented, the project is expected to return more than 40 million gallons of water per day to the Floridan aquifer system.
Artificial intelligence streamlines tasks like emails, reports and listing copy. Agents who ignore these tools may fall behind peers who use them well, an expert said.
After a major risk assessment, NAR repealed its rule requiring membership for MLS access and clarified local control.
By listening first and understanding concerns, leaders set the tone for teams that connect well with buyers and sellers in every market.
Chimineas, fire pits and outdoor fireplaces are becoming popular upgrades, offering warmth and visual interest that can elevate a home’s backyard appeal.
