Florida Realtors® Teaches You How to Work with the Media Effectively
You never get a second chance to make a first impression, especially when you’re talking to the media. Let Florida Realtors' “Spokesperson Issues Training” help prepare you for speaking opportunities, especially with the media.
Created specifically for Florida Realtors leaders at the local and state level, this intensive full-day training session teaches effective communication with both the public and the news media.
Taught at the Florida Realtors headquarters in Orlando by a panel of media advisors, the course features instant video replays of participants’ presentations to strengthen communications skills as industry spokespersons.
Many participants say it is the best learning session of any kind that they have experienced.
How it works
Participants will each give a short introductory presentation about themselves, which is then videoed and critiqued, and later participate in a mock news conference. At the end of the session, you will gain confidence and knowledge about how to work effectively with the media.
The most obvious candidates for this training are local board officers, association executives, and our district vice presidents as well as RPAC and Governmental Affairs chairpersons and directors.
There are up to six participants in each session, with multiple sessions available each Spring and Fall. Each course runs from 8:30 a.m. until approximately 4:15 p.m.
Florida Realtors subsidizes the course. The cost is $100 for local board/association presidents, presidents-elect, association executives and RPAC and Legislative Chairs. It’s $225 for all others.
Fall 2025 Dates
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September 24 & 26
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October 1, 22, 24 & 29
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November 5 & 12
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December 10 & 12