Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.
Hispanic households are driving U.S. homeownership growth, creating opportunities for agents who understand their communication needs, communities and homebuying questions.
A new study found many real estate inquiries go unanswered or take too long to reach an agent, highlighting gaps in lead response and follow-up.
A new survey found 77% of recent buyers exceeded their initial budgets, while some accepted fewer bedrooms, smaller yards or different locations.
A new appraisal reporting format is rolling out. These five questions can help agents prepare for lender changes, customer conversations and transactions.
Nearly 9% of purchase borrowers chose an ARM in mid-September as higher fixed rates pushed more buyers toward lower initial payments.
A Neighbors Bank survey found 71% of Americans would consider buying a home with someone other than a spouse to make homeownership more affordable.
Realtor.com research finds that credit scores, down payments and lender choice can influence the mortgage rate a buyer receives, even when average rates are high.
Buyers are using AI to compare homes, review reports and test affordability, but agents still play a key role in verifying information and providing local context.
Florida Realtors members can find disaster relief, emergency business loans, insurance guidance and other help following Hurricane Isaias.
