My Favorite pages

 

What's this?remove

 
  • Sign in to use the “My Favorites” feature.
 

X Email this page:


OK Cancel
Q: I need some instruction regarding closing gifts; got any ideas?
 

A: Closing gifts are kind of expected, and the “standard” gifts like cookie jars, and so on, don’t have much impact on most customers. Instead, try and customize your gift to the customer. Consider giving each customer a gift card to a favorite local restaurant after closing. To make it more memorable, try giving that card the week before closing, when customers’ lives are most hectic and they really need a break.

Meet the Expert:
Greg Herder, CEO of Hobbs/Herder Advertising, has personally designed the marketing/advertising campaigns of many of the nation’s top associates. He’s published numerous books, manuals and articles. The company has 50 real estate coaches, trainers and professionals in its offices in Newport Beach, CA. www.hobbsherder.com.