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Q: My company has two symbols - an oversized custom truck painted with its logo and a hibiscus flower . Which one should dominate its marketing?
 

A: Long term, the hibiscus flower is the brand identity because they won’t always have the truck, and it’s not unique.

Meet the Expert:
Jason Shinpaugh is broker-owner of Shinpaugh Realty LLC in Merritt Island. He can be reached via e-mail at: info@placesforsale.com.