Q: Our goal is to hire three new associates for each of our two branch offices within the next three months, but achieving that goal has been challenging. Since we don’t pay new associates a higher split, the competition gets many new associates, but they don’t do as well as ours and seem to get little training. Got any ideas?
A: You need to develop a recruiting strategy that includes incentives that will entice current associates to bring in associates they know and want as co-workers. Immediate cash is the best incentive. It’s better than a percentage of closings because closings will take too long and the sales associates know it, and it’s better than free trips because they sound good but are of little interest to busy associates.
Meet the Expert:
David Fletcher, founder of Agents Boot Camp, helps independent broker-owners and their associates grow their businesses. Fletcher is author of Condominium Sales and Listings. Visit his Web site at .
|
|
© Copyright 2009 Florida Association of Realtors®