Q: A husband and wife team -- he an architect/general contractor and she a Realtor® -- want to know: How can we become established and trusted?
A: Real estate marketing expert Dan Gooder Richard is impressed with their experience in the new-homes market and recommends that they brand themselves as the area’s new-home specialists.
First, Richard suggests they imagine giving a seminar to 100 people who want to buy a new home in their farm neighborhoods, and then ask themselves: What would they tell the group in their marketing materials that they don’t already know about buying a new home and what services they’ll need?
He also suggests they share with buyers their expertise in these areas: location, builder quality, upcoming sales events, what builders have in the pipeline and the distinction between each housing project. “Builders [offer] specific upgrades, special financing, community close-out specials — things that only someone in the know will be able to deliver to their buyer-customers,” he says.
Richard suggests the couple should list their services and market their combined market knowledge. “Your knowledge is the solution to the consumer’s problem of finding the right new home, the right builder or the right community.”
Meet the Expert:
Dan Gooder Richard is an author, motivational speaker and authority in real estate marketing and lead management. He is the founder and president of Gooder Group, which publishes six monthly real estate newsletters, a wide selection of print and online marketing tools and his book “Real Estate Rainmaker® Guide to Online Marketing.” Visit his Web site at .
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